What ads can do: Trolling Trump at the Superbowl

The Alternative UK wants to harness the imagination and commitment of creatives in the UK towards a new, more complex politics on these islands (see our pitch here).

We don't say this in a vacuum. There seems to be a lot of appetite out there - say, in ad-land - for using their story-telling and messaging powers for public and civic ends. Even as as aspect of a brand's values. 

The Guardian has a page of this year's Superbowl ads - the annual showcase for ad-land excellence - which major brands are clearly, but entertainingly, tilting against Trump's intolerant public statements. Here's a few of them:

Airbnb: "#weaccept"

Budweiser: "You don't look like you're from around here"

Avocados from Mexico: "Secret Society"

Interesting update: read the thread from this tweet. Are US corporates pitching "progressive" because that's where the money is - as compared to poorer, less-well-off Trump supporters? 

1/ The Superbowl adverts have been really nice and positive to see. I think they're interesting as well, because there's a line there.

— Chris Brosnahan (@ChrisBrosnahan) 6 February 2017