Doughnut economics implies that businesses radically redesign themselves. How can advertising help them?

This is a fascinating engagement between the famous Doughnut Economics approach - well featured and supported on these pages - and the advertising reformers Purpose Disruptors. The core issue, articulated by DE’s Erinch Sahan above, is the degree to which businesses can be redesigned to serve regenerative economics - and advertising’s role in communicating the necessity of that redesign to their clients.

Below, produced for a recent COP conference, is an example of Purpose Disruptors’ creative approach to climate messaging - imagining what a “Good Life in 2030” might look like. PD also run a new metric for calculating advertising’s carbon impact, titled “Advertised Emissions”, as well as a green education initiative within the ad industry.