There's a crisis in ownership, needing ground-up radical solutions. But these come from a brand agency, not activists
We attended a thoughtful and open-minded event held by the long-standing brand-and-trend agency Protein earlier this week. They run a series called Dirty Words - terms whose original meanings have been changed by cultural shifts. The first was “Exclusivity”, the second “Influence”, and the third (which we saw online) was “Ownership”.
It feels optimistic that commercial agencies are sending their feelers out to cultures and models of autonomy and self-determination - we are sure there is much to mutually learn from! Their enthusiasm for DAOs and Web3, as a support for that empowerment, is also clear and refreshing.
You can download the “Ownership” PDF here directly, or sign up at their website. But in the spirit of distributed ownership… we’ve sampled some slides from the report below, more as a taste than a comprehensive coverage. Click on any of the images, and they expand for easier reading.
